Technical SEO refers to the process of optimizing your website’s technical elements to ensure that search engines can crawl, index, and rank your site effectively. Unlike on-page SEO, which focuses on content and keyword optimization, and off-page SEO, which centers around backlinks and reputation, technical SEO focuses on the backend structure and elements of your website that directly affect its ability to perform well in search engine results pages (SERPs).
For orthodontists, implementing strong technical SEO ensures that your website is optimized for both users and search engines, which in turn helps improve visibility, rankings, and patient acquisition. Technical SEO covers aspects such as website speed, mobile-friendliness, secure browsing (SSL), structured data, crawl errors, and much more. Understanding and optimizing these technical factors is essential for ensuring that your practice's website not only appears in search results but also performs well once it’s there.