OrthoBoost wasn't started by an ad agency that "discovered" orthodontics. It was founded by an orthodontist who ran his own marketing, built the biggest private practice in his state doing it — and decided every practice deserves the same playbook.
Dr. Tyler Coles practiced orthodontics for 13 years — and ran every dollar of his own marketing the entire time. No agency. No middleman. Just a doctor who treated patient acquisition like part of the job.
It worked. He grew his practice from 2 to 7 locations and built it into Arizona's largest private orthodontic practice — with 80% of new patients coming from internet leads, not dentist referrals. While most practices waited for the phone to ring, his marketing made it ring.
"The days of relying on dentist referrals and shrinking margins are over. The practices that win from here own their patient acquisition — direct to consumer, on their terms."
Then he sold the practice. Now he's all-in on one thing: giving every orthodontist the same machine he built for himself — so you own your growth instead of renting it.
Sold the practice · All-in on OrthoBoost
Stephani worked alongside Dr. Tyler for years, helping craft the campaigns that grew Dr. Tyler's own practice into Arizona's largest private practice. Since then she's run paid ads for 150+ orthodontic and dental offices across the US and Canada — there may be nobody alive with more reps in orthodontic paid ads.
Charlotte started as an assistant and worked her way up to regional manager of Dr. Tyler's practice, running a staff of 60 and four doctors. Front desk, phones, scheduling, inventory, production, collections — she's owned every job in an orthodontic office, which is exactly why practices listen when she talks.
Amy has spent nearly a decade in orthodontic marketing, advising practices on what actually moves the needle. As your point of contact, she keeps every campaign, report, and request moving — one human who already knows your account, not a ticket queue.
Every practice can generate its own new patients. Dentist referrals are a bonus, not a business model — the practices that win own their patient acquisition, direct to consumer, on their terms.
An expense gets minimized. An investment gets measured. When every marketing dollar comes back with friends, the question stops being "how much does it cost?" and becomes "how fast can we grow?" Positive ROI unlocks unlimited growth.
Streamlined systems do the heavy lifting — that's how we keep prices at a fraction of big-agency rates. But real, senior people set your strategy, run your campaigns, and own your results. Machines for speed, people for judgment.
One call. We'll map your market, your numbers, and exactly what the full growth system would do for your practice.
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