The Ultimate SEO Guide For Orthodontists

Getting Started

Welcome to the Ultimate SEO Guide For Orthodontists! This comprehensive guide will walk you through everything you need to know about implementing effective SEO strategies for your orthodontic practice. Use the table of contents on the left to navigate through different chapters and sections.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs) like Google, Bing, or Yahoo. The goal of SEO is to increase organic (non-paid) traffic by ensuring that a website appears at the top of search results when users search for relevant queries. SEO involves various strategies, such as keyword research, on-page optimization (like optimizing content and meta tags), off-page tactics (like acquiring backlinks), and improving the website's technical performance to meet the search engine’s algorithms.

For orthodontists, SEO is about aligning a practice’s website with the search intent of potential patients, ensuring that the website ranks for the right terms that prospective patients are actively searching for.

Why SEO is Important for Orthodontists

In today’s digital age, when people are looking for orthodontic care, their first stop is typically a search engine. Whether it’s finding information on braces, Invisalign, or other dental treatments, prospective patients rely on search engines to discover orthodontists near them. With the growing reliance on online searches, having a strong SEO strategy is crucial for orthodontists to stay competitive.

Orthodontic practices face fierce competition in local markets, with many other professionals offering similar services. SEO allows orthodontists to differentiate themselves by ensuring their website ranks higher in search results, making it easier for potential patients to find them. Without effective SEO, an orthodontic practice risks being overlooked in favor of other, more visible competitors.

How SEO Helps Attract New Patients and Grow the Practice

SEO helps orthodontists in several ways to attract new patients and grow their practices

1

Increased Online Visibility: When an orthodontist’s website ranks higher on search engine results, it becomes more visible to prospective patients. By targeting local keywords like “orthodontist near me” or “best orthodontist in [city],” SEO helps practices appear in relevant search results, increasing the likelihood that new patients will find and contact the practice.

2

Targeted Traffic: SEO attracts highly relevant, targeted traffic. By optimizing for specific keywords related to orthodontic services (such as “Invisalign for adults” or “braces for kids”), SEO ensures that the practice's website is found by people actively looking for orthodontic care, which increases the chances of converting website visitors into patients.

3

Credibility and Trust: Higher search rankings are often associated with credibility. A well-optimized website signals to both search engines and users that the orthodontist is an authoritative and trustworthy provider. Additionally, SEO strategies like collecting positive online reviews and optimizing for local search help establish trust and boost the practice’s reputation.

4

Local Patient Acquisition: Local SEO strategies, like optimizing Google Business Profile (GBP) and acquiring local backlinks, ensure that the orthodontist’s practice appears in local search results. This is critical since many patients look for orthodontists in their immediate area. Being present in the local search ecosystem increases the likelihood of attracting patients from nearby neighborhoods.

5

Long-Term Growth: SEO is a long-term investment that continues to generate results over time. Unlike paid advertising, which stops once the budget is depleted, SEO efforts build upon themselves, helping the practice maintain consistent online visibility, attract new patients, and grow its patient base year after year.

SEO optimization is an essential tool for orthodontists to boost their online visibility, attract targeted local traffic, build trust with potential patients, and ultimately grow their practice. A well-executed SEO strategy allows an orthodontic practice to stand out in a competitive market and achieve sustainable, long-term success.

Who is This Guide For?

About Dr. Tyler Coles

About Dr. Tyler Coles

Dr. Tyler Coles is a distinguished figure in the field of orthodontics, whose expertise in marketing has significantly shaped his professional journey. Graduating with distinction from Creighton University School of Dentistry, where he was at the top of his class, Dr. Coles has combined his dental education with a strong foundation in marketing. At the beginning of his Orthodontic career he collaborated and worked with renowned marketing teams such as Nike, Adidas, Heineken, and the Golden State Warriors. Spending hundreds of thousands of dollars on marketing courses and mentorships he has been able to successfully transform Premier Orthodontics into one of the largest private practices in the country.

Under the mentorship of Dr. Dustin Burleson, Dr. Coles honed his marketing skills and subsequently earned certification from Infusionsoft. With these tools and strategies he was able to boost the growth of his practice from 2 to 7 locations in just five years. This impressive expansion is largely attributed to Dr. Coles's innovative marketing strategies, with approximately 90% of new patients being acquired through digital channels. His approach emphasizes the importance of an effective online presence and targeted marketing campaigns in attracting and retaining patients.

Since joining his brother's practice in 2012, Dr. Coles has played a pivotal role in growing the business to seven locations, positively impacting over 20,000 patients across Arizona. His vision for Premier Orthodontics extends beyond mere numbers; it reflects his commitment to transforming lives through exceptional dental care coupled with strategic marketing. With a clear understanding of market dynamics and patient needs, Dr. Tyler Coles continues to set a benchmark in the orthodontic field, demonstrating how effective marketing can drive practice growth and enhance patient experiences. One of his greatest achievements has been the ability to help over 250 other orthodontists expand their practice by using digital marketing.