While many agencies offer SEO services across various industries, you should seek out a company that specializes in orthodontic marketing or at least has experience working with healthcare professionals. An agency that understands the nuances of local SEO for orthodontists and the competitive landscape of dental care will be much better equipped to deliver results.
A specialized agency will have an in-depth understanding of the challenges you face, such as the importance of local SEO, reputation management, and patient trust. They will know how to optimize your website for your specific market and patient demographic, ensuring your practice stands out in local searches.
Ask about their process
Any reputable SEO agency should be able to explain their process and the strategies they will use to help you rank higher in search engines. This includes their approach to on-page SEO, off-page SEO, content creation, keyword research, and technical SEO.
Don’t settle for vague answers—ensure that the agency can provide a comprehensive strategy tailored to your specific needs. They should focus on local SEO tactics, such as Google Business Profile optimization, local keyword research, and securing positive patient reviews. A good agency will be proactive and will work with you to ensure that your online presence accurately reflects the quality of care you provide.
Look for proven results
Ask the agency for case studies ortestimonials from other orthodontists they have worked with. This will give you an idea of the kind of results they’ve achieved in the past and how well they’ve helped other practices grow their online visibility.
A reputable agency will be happy to share success stories and examples of their work. Additionally, check for independent reviews and feedback on platforms like Google, Facebook, or Trustpilot. Positive reviews and long-term clients are usually a strong indication that the agency is delivering results.
Focus on long-term growth
SEO is not a quick fix; it’s about building sustainable growth over time. Be wary of agencies that promise overnight results or offer guarantees that sound too good to be true. Building organic traffic takes time, and a reputable SEO agency will focus on creating a long-term plan with measurable outcomes.
Communication and collaboration
The relationship between your practice and the SEO agency should be collaborative. Choose an agency that is easy to communicate with, listens to your concerns, and understands your goals. The best results come from agencies that treat their clients as partners and keep the lines of communication open.