Choosing the right marketing agency to help with your SEO strategy is a critical decision for your orthodontic practice. SEO is a long-term investment that requires ongoing work, expertise, and accountability. With the right agency, you can see significant improvements in your online visibility, lead generation, and ultimately, patient acquisition. However, not all agencies are created equal. Here are some important factors to consider when choosing a marketing company to manage your SEO efforts.
One of the most important factors to consider when hiring an SEO agency is transparency. You should be provided with a detailed monthly report outlining exactly what the agency has worked on, what results they've achieved, and any ongoing initiatives. If an agency cannot provide this level of transparency, it may be a red flag.
Make sure the report covers key performance metrics like organic traffic, keyword rankings, backlink progress, and any technical optimizations made. This ensures that your investment is being utilized effectively and that the agency is actively working to improve your online presence.
Beware of “Set it and Forget it” Agencies
Many agencies charge between $2,000 and $5,000 per month and claim to be working on your SEO. However, some may take a “set it and forget it” approach, implementing an initial strategy and then neglecting ongoing optimization efforts. If you aren’t getting regular updates, improvements, or a roadmap for the upcoming months, the agency may not be doing enough to justify the cost.
Avoid agencies that don’t demonstrate a clear, ongoing commitment to your practice’s growth. SEO is not a one-time task—it requires continuous effort to maintain rankings and adapt to changes in search engine algorithms.