Evergreen content is content that remains relevant and valuable over time, regardless of trends or seasons. Creating evergreen content is a smart way to ensure that your website continues to generate traffic and leads long after it’s published.
How to Produce Evergreen Content
To create evergreen content, focus on topics that are always relevant to your target audience. These could include foundational information about orthodontic treatments, tips for maintaining oral health during treatment, or guides to various orthodontic procedures.
Examples of Evergreen Blog Topics
“5 Things to Know Before Getting Braces”
“The Complete Guide to Invisalign Treatment”
“How to Care for Your Braces: Tips and Tricks”
“What is Orthodontic Retention? Everything You Need to Know”
By creating content that addresses timeless questions and concerns, you provide ongoing value to users and improve your site's long-term SEO performance.