Referral Contests: How to Go BIG
If you want to explode your referrals, run referral contests with massive prizes that people actually want.
1. Offer High-Value Prizes That Get People Excited
Forget small prizes—go big! The better the prize, the more people will refer.
Examples of Winning Prizes:
Taylor Swift concert tickets
New iPhone
Cruise tickets
New gaming console
Branded used car
Example of prizes people DON’T Care about
Toothbrushes (Yes no one cares about Gobi)
Cheap mountain bikes
Small dollar gift cards
2. Make It Easy to Enter
Create a landing page where patients can refer their friends with just a few clicks.
Patients enter their friend’s info
Friends get invited to book a consultation
The more friends they refer, the more entries they get
3. Pick the Right Winner
Don’t just randomly select a winner—be strategic.
Pick a winner who:
Has a big social media following
Gets lots of likes, comments, and shares
Will promote your practice when they win
Why? When an influential patient wins, their followers see it, engage with it, and want to participate next time.