Chapter 6: Increasing Patient Referrals

Referral Contests: How to Go BIG

Referral Contests: How to Go BIG

If you want to explode your referrals, run referral contests with massive prizes that people actually want.

1. Offer High-Value Prizes That Get People Excited

Forget small prizes—go big! The better the prize, the more people will refer.

Examples of Winning Prizes:

• Taylor Swift concert tickets
• New iPhone
• Cruise tickets
• New gaming console
• Branded used car

Example of prizes people DON’T Care about

• Toothbrushes (Yes no one cares about Gobi)
• Cheap mountain bikes
• Small dollar gift cards

2. Make It Easy to Enter

Create a landing page where patients can refer their friends with just a few clicks.

• Patients enter their friend’s info
• Friends get invited to book a consultation
• The more friends they refer, the more entries they get

3. Pick the Right Winner

Don’t just randomly select a winner—be strategic.

Pick a winner who:

• Has a big social media following
• Gets lots of likes, comments, and shares
• Will promote your practice when they win

Why? When an influential patient wins, their followers see it, engage with it, and want to participate next time.