GuidesThe Ultimate Business Guide For Orthodontists

Chapter 6: Increasing Patient Referrals

Hosting Events to Drive Referrals

Hosting Events to Drive Referrals

Big referral prizes are great, but in-person events take it to another level.

1. Plan Multiple Patient Events Per Year

Host fun events where patients bring their friends—and reward them for it.

Ideas for Patient Events:

  • Movie night at the theater

  • Summer BBQ with free food

  • Ice cream social at the office

  • Arcade or trampoline park night

  • 2. Make the Raffle Worth It

    At these events, run a massive raffle.

  • Patients who bring a friend get 10X more raffle tickets

  • The bigger the prize, the more friends they’ll invite

  • Friends who attend become new patients

  • By creating an environment where patients want to bring their friends, you supercharge referrals effortlessly.