Chapter 6: Building Engagement and Community

Running Contests, Polls, and Giveaways

Contests, polls, and giveaways are effective ways to boost engagement, grow your following, and increase visibility for your orthodontic practice.

Contests and Giveaways

Running a contest or giveaway creates excitement and encourages people to interact with your content. Here’s how to do it effectively

• Prize Selection: Think BIG! Offer prizes that are unique and memorable. Tickets to see Taylor Swift, college football tickets, pro sports ticket package or even a new video game console.
• Clear Instructions: Make the rules for entering easy to understand. A simple “Like this post, tag two friends, and follow our page to enter” is clear and straightforward.
• Promote the Contest: Post about the contest multiple times leading up to the end date. Use stories, posts, and even ads to ensure that as many people as possible know about it.
• Announce the Winner: Announce the winner publicly, thank everyone for participating, and remind your audience to stay engaged for future opportunities.

Polls and Quizzes

Polls and quizzes can be used to engage your followers in a fun way while gathering valuable feedback.

• Use Polls for Feedback: Ask your followers about their orthodontic needs or preferences. For example, “What’s your biggest concern about getting braces?” or “Have you ever considered Invisalign?” Polls provide insight into your audience's needs, which can guide your content and promotional strategies.
• Fun Quizzes: Create quizzes that allow followers to learn more about their smile preferences or orthodontic needs. Quizzes should be entertaining and shareable, making them a great way to increase engagement.