Chapter 6: Building Engagement and Community

Engaging with Local Communities and Events

One of the most powerful ways to build engagement on social media is by connecting with your local community. Social media offers opportunities for orthodontists to establish a strong presence in their local area and participate in community events, which can drive brand awareness and patient trust.

Share Local Events and Partnerships

• Sponsorships: If your practice sponsors a local event, charity, or sports team, share posts about these collaborations. Not only does it demonstrate your support for the community, but it also shows your followers that your practice is actively involved in their well-being outside of the office.
• Collaborations: Partner with local businesses, schools, or influencers to cross-promote services. A local influencer may post about their Invisalign journey, or a school might promote your practice’s sponsorship of a fundraiser. These collaborations expose your practice to a wider audience.

Feature Local Landmarks or Activities

• Post photos or videos of local landmarks, events, or even neighborhood happenings to connect with your community. You could feature a local school event, highlight a local coffee shop or cafe where you send your patients, or celebrate a local holiday.