Being involved in your local community helps establish your practice’s reputation and can lead to press coverage and backlinks from local news websites. Consider sponsoring local events or participating in charity initiatives that align with your practice values.
Building Relationships and Gaining Local Press Coverage
Sponsorships: Sponsor local events such as school fundraisers, youth sports teams, or charity runs. In return, you can often receive recognition on event websites or in local media, providing backlinks and improving local SEO.
Press Releases: If your practice hosts an event, opens a new location, or introduces a new service, write a press release and distribute it to local news outlets. Press coverage increases your visibility and can result in high-quality local backlinks.
Conclusion
Off-page SEO strategies are an integral part of improving your orthodontic practice’s online presence. By building backlinks, acquiring local citations, encouraging patient reviews, and engaging with social media, you can improve your practice’s reputation, authority, and local search visibility. Participating in community events and getting involved in local sponsorships can further enhance your online reputation. When combined with on-page SEO efforts, off-page strategies help ensure that your orthodontic practice stands out in search results and attracts more potential patients.