Chapter 3: On-Page SEO for Orthodontists

Keyword Placement and Density

Proper keyword placement and density are crucial for On-Page SEO. Keywords should be included naturally in the content, without overstuffing, which can hurt both user experience and rankings.

Best Practices for Keyword Placement

• Title Tags: Include your target keyword in the title tag (as discussed above).
• Meta Descriptions: Use relevant keywords naturally in the meta description.
• Introduction and Conclusion: Include your target keyword in the opening and closing paragraphs of the content.
• Within Body Text: Spread your target keywords throughout the content in a natural and readable way. Aim for 1-2% keyword density, meaning the keyword appears once or twice for every 100 words.

Avoid overusing the keyword (keyword stuffing), which can negatively affect readability and search engine rankings. Instead, use semantic keywords or LSI (Latent Semantic Indexing) keywords that are contextually related to your main keyword.