To ensure the continued success of my Google Ads campaigns, I rely on a handful of tools and resources that help me optimize my ads, monitor performance, and streamline my workflow. Here are the tools I can’t live without
Google Ads Reporting and Insights
The built-in Google Ads reporting tool is essential for tracking campaign performance. I rely on it daily to review key metrics such as click-through rate (CTR), conversion rate, CPA, and ROI. Regularly checking these metrics helps me identify trends, spot issues early, and make data-driven decisions to optimize my campaigns.
Google Analytics
Google Analytics helps me track what happens after users click on my ads. I can monitor how users interact with my landing pages, where they drop off, and whether they convert. This data is essential for refining my landing pages and improving the user experience. By setting up goal tracking in Google Analytics, I can directly tie user actions—like scheduling an appointment or calling the office—to my Google Ads campaigns.
SEMrush and Ahrefs
Both SEMrush and Ahrefs are excellent tools for keyword research, competitor analysis, and tracking the performance of my ads. I use these tools to identify new, high-converting keywords, check the competition in my area, and adjust my bidding strategies. Additionally, these tools help me monitor the SEO performance of my practice’s website, ensuring that I stay competitive across organic search and paid ads.
CallRail
For orthodontists, phone calls are often the most valuable form of lead generation. CallRail is a call-tracking software that helps me monitor and analyze inbound phone calls from my Google Ads campaigns. By associating calls with specific keywords, ads, and campaigns, I can gain deeper insights into which campaigns are driving the highest-value leads.
Elementor on WordPress
Elementor on WordPress is the landing page builder I use to create high-converting pages for my Google Ads campaigns. With its drag-and-drop interface, I can quickly design optimized landing pages that are mobile-friendly, fast-loading, and conversion-focused. I can also set up A/B tests on my landing pages to continually improve their performance.
Through years of running and optimizing Google Ads for my orthodontic practice, I’ve learned that success is not about spending more—it’s about spending smarter. By focusing on quality traffic, using automated bidding strategies, optimizing mobile experiences, leveraging retargeting, and utilizing the right tools, I was able to significantly improve my ROI. These hacks and strategies, combined with continuous testing and refinement, have been critical to scaling my practice. In the end, Google Ads is an investment, and with the right approach, it can be an incredibly powerful tool for attracting more patients and growing your business.
Learning Google Ads can be a daunting and time-consuming process. I’ve spent hundreds of hours experimenting, optimizing, and refining my own campaigns to make them work for my orthodontic practice. To further accelerate my learning, I invested in premier coaching from some of the best marketing teams in the world. Despite the challenges, the results have been incredibly rewarding. However, I understand that not everyone has the time or resources to dedicate to mastering Google Ads. That’s why, if you're looking for a more comprehensive Done-For-You solution, our team of experts can set up and manage your Google Ads campaigns for you. Not only have I perfected this for my own practice, but I’ve also helped over 250 offices increase their new patient numbers using Google Ads. Let us help you take your practice to the next level—contact us today to start growing with Google Ads.