Free Guide · 33 chapters of real-world tactics
Free, in-depth Google Ads guide for orthodontists: campaign types, keywords, landing pages, budgets, and orthodontist Google Ads management best practices.
Somewhere in your city right now, a parent is typing "braces near me" into Google. Google Ads for orthodontists is the only marketing channel that puts your practice in front of that parent at the exact moment of intent — above the map pack, above the organic results, on the first screen they see. SEO builds your long-term visibility; Google Ads buys you tomorrow morning's consult requests.
Orthodontics is unusually well suited to paid search. A single patient start is worth thousands of dollars, so one converted click can pay for weeks of ad spend. But that same math cuts the other way: clicks on orthodontic keywords are expensive, and an account with sloppy keywords, weak landing pages, or no conversion tracking will burn budget with frightening efficiency. The difference between Google Ads "not working" and Google Ads being your best patient source is almost always management, not the platform.
That's why this guide goes deeper than the usual agency blog post. It was written by the team at OrthoBoost, led by an orthodontist who ran his own campaigns while scaling his practice from 2 to 7 locations — into the largest private orthodontic practice in Arizona, with 80% of new patients coming from internet leads. The tactics in these chapters come from inside real accounts: what was tested, what was cut, and what consistently produced patient starts.
Across 10 chapters and 33 sections you'll go from fundamentals to advanced plays — campaign types, keywords, ad copy, geo-targeting, budgets, landing pages, tracking, and the pitfalls that quietly drain accounts. Read it start to finish, or jump to the chapter you need in the table of contents below. And if you'd rather have specialists run it while you run the practice, that's literally what we do.
About the Authors
Written by the OrthoBoost team, led by Dr. Tyler Coles — an orthodontist who grew his own practice from 2 to 7 locations into Arizona's largest private practice, with 80% of new patients coming from internet leads. He sold the practice; now this is all he does.
Prefer done-for-you? We run orthodontist Google Ads management end to end — campaigns, landing pages, and tracking.
See our Google Ads serviceMost single-location practices see meaningful results starting around $1,500–$5,000/mo in ad spend, depending on how competitive the market is. More useful than a fixed number: work backwards from your numbers. If a started case is worth thousands and a well-run account produces consults at a predictable cost per lead, the right budget is the one your capacity can absorb. Chapter 5 of this guide walks through setting a realistic budget step by step.
Yes — when the account is built right. Orthodontics is one of the best-suited specialties for paid search: high-intent local searches, high case values, and clear conversion actions (calls and consult requests). Dr. Coles built his own practice on this channel, with 80% of new patients coming from internet leads. When ads "don't work," the cause is almost always wasted spend on wrong keywords, weak landing pages, or missing conversion tracking — all fixable, all covered in this guide.
It varies by market, but many well-managed orthodontic accounts generate leads in roughly the $30–$100 range, with competitive metro areas running higher. The number that matters more is cost per started case — which depends heavily on how fast and how well leads are followed up. A cheap lead that never gets called back is the most expensive lead you can buy.
If you can commit a few hours a week to learning and maintaining the account, this guide gives you everything you need to run it yourself. Hire management when the opportunity cost of your chair time exceeds the fee — or when the account has grown past what you can monitor. If you do outsource, demand transparency: full account access, real conversion tracking, and reporting on patient starts, not just clicks. That's the standard our orthodontist Google Ads management service is built on.
Expert orthodontist Google Ads management — campaigns, landing pages, and tracking — is included in the OrthoBoost Growth Plan from $2,000/mo.
