In the fast-paced world of orthodontics, it’s easy to get swept up in the excitement of new technologies, gadgets, and tools. The temptation to invest in the next big thing can be strong, especially when you see your competitors or colleagues jumping on the latest trend. But here’s the truth: new technology doesn’t always equal more patients. This is a lesson I learned early in my career, and it’s something I want to share with you so you can avoid wasting time, money, and energy on things that don’t move the needle for your practice.
In this chapter, we’ll explore the phenomenon known as “Shiny Object Syndrome”—the relentless pursuit of the latest, flashiest tech or tools that promise to revolutionize your practice. I’ll explain why chasing after every new trend isn’t a sustainable strategy and how you can refocus your energy and resources on what truly matters.
Why New Technology Doesn’t Always Equal More Patients
It’s tempting to think that by adopting the latest technology, you’ll immediately see a boost in patients, efficiency, and revenue. However, the reality is that these tools don’t always deliver on their promises, especially when they’re not aligned with your practice’s core goals or patient needs.
The Technology Trap
Many orthodontists fall into the trap of investing in every new gadget or tool that comes their way. However, not every new technology is a worthy investment. In fact, many of these innovations can end up being expensive distractions that don’t directly contribute to patient acquisition or retention.
I used to be obsessed with adopting Dental Monitoring and similar technologies. After a lot of trial and error, I realized that these tools confused my patients and added unnecessary complexity. In-person visits and personal connections were still the best way to build trust and ensure optimal results.
Focus on What Matters to Patients
Price – Can they afford the treatment?
Convenience – How easy is it to get started and maintain treatment?
Results – Will they get the outcome they expect, on time?
If a piece of technology doesn’t enhance any of these aspects, it’s unlikely to have a meaningful impact on your practice.