GuidesThe Ultimate Business Guide For Orthodontists

Chapter 14: Avoiding the `Shiny Object Syndrome`

Focusing on What Actually Moves the Needle

Marketing that Works

The most effective way to increase patient volume and expand your practice is through consistent and targeted marketing. New technologies might be cool, but if you aren’t consistently showing up in search results or running ads that bring in local patients, those technologies won’t help you grow.

Efficiency and Systems

Streamlining your office operations and increasing efficiency is another key factor that moves the needle. When your team works efficiently, you reduce wait times, improve patient satisfaction, and ultimately increase patient retention.

Patient Relationships

Patient relationships are what will help you thrive. Focus on building trust, offering personalized care, and ensuring that each patient feels valued. These are the things that will earn you referrals and keep your practice thriving.