Chapter 22: Recruiting & Hiring an Associate

When It’s Time to Bring on Another Doctor

Bringing on an associate orthodontist is one of the biggest decisions you’ll make as a practice owner. While it can relieve workload pressure, increase revenue potential, and support business growth, hiring the wrong associate can lead to patient dissatisfaction, staff frustration, and even lost profits.

When It’s Time to Bring on Another Doctor

Many orthodontists wait too long to hire an associate. They assume they need to be completely overwhelmed before making the leap. However, waiting until you’re fully booked for months can lead to patient frustration, burnout, and lost opportunities.

Signs You’re Ready for an Associate:

1. You’re Turning Away or Delaying Patients

• If your new patient appointments are booked out more than 6–8 weeks, you’re losing potential business. Patients want fast access, and long wait times may push them to competitors.

2. You Want to Expand to Multiple Locations

• A single doctor can only be in one place at a time. If you want to grow beyond your primary office, an associate is essential to running multiple locations.

3. You’re Burnt Out or Overworked

• If you’re working long hours, skipping vacations, or feeling exhausted, an associate can help restore work-life balance while keeping your practice profitable.

4. You See a Clear Growth Opportunity

• If your marketing is driving strong new patient flow, and you have the infrastructure in place (staff, space, and systems), hiring an associate is the next step toward scaling efficiently.