GuidesThe Ultimate Business Guide For Orthodontists

Chapter 21: Knowing When to Turn Away a Patient

Red Flags to Watch For

As orthodontists, we want to help as many people as possible achieve a beautiful, healthy smile. However, not every patient is the right fit for your practice. Some patients cost more than they’re worth, drain your team’s energy, or create unnecessary headaches that can harm your business in the long run. Knowing when to turn away a patient is a skill that can protect your reputation, efficiency, and mental health.

Red Flags to Watch For

1. The Price Shopper

Some patients (or parents) come into a consultation only to haggle. They compare prices at multiple offices, trying to get the cheapest deal—often at the expense of quality treatment.

Warning signs:

  • They immediately ask for discounts before discussing treatment.

  • They mention other offices’ prices as leverage.

  • They pressure you to match a competitor’s deal, even if it’s not comparable.

  • Why turn them away?

  • If someone is purely focused on price, they likely won’t value your expertise, service, or team.

  • They may leave negative reviews if they find a cheaper option elsewhere.

  • They’re more likely to default on payments or dispute charges.

  • 2. The Overly Demanding or Rude Patient

    If a patient (or parent) is rude, entitled, or condescending during the consultation, it’s a preview of how they’ll treat you and your team for the next 18–24 months.

    Warning signs:

  • They are impatient or dismissive with staff.

  • They make unreasonable demands (e.g., insisting on late-night or weekend appointments).

  • They talk down to your treatment coordinator or front desk team.

  • Why turn them away?

  • Toxic patients create stress and burnout for your team.

  • They take extra time and energy that could be spent on great patients.

  • They often leave bad reviews, even if you do everything right.

  • 3. The Non-Compliant Patient

    Orthodontic treatment requires patient cooperation—wearing elastics, attending appointments, and following hygiene instructions. Some patients show early signs that they won’t be compliant, which can lead to treatment failures and blame-shifting.

    Warning signs:

  • They roll their eyes or dismiss treatment expectations.

  • Parents make excuses for their child’s lack of responsibility.

  • They already have a history of missing dental appointments.

  • Why turn them away?

  • Poor compliance = longer treatment times, more issues, and unhappy patients.

  • When things go wrong, they’ll likely blame you instead of taking responsibility.

  • They may leave a negative review, even though they caused the problem.

  • 4. The Legal Threat

    Some patients bring lawsuit energy into your office from day one. They seem overly skeptical, argumentative, or obsessed with legal details in a way that suggests they are looking for a reason to sue.

    Warning signs:

  • They nitpick every detail in your contract.

  • They ask excessive legal questions about warranties, guarantees, and refunds.

  • They have sued or threatened to sue other dentists or orthodontists.

  • Why turn them away?

  • They are a liability waiting to happen.

  • Even if you provide great treatment, they may find something to complain about.

  • A lawsuit or even a negative legal complaint can damage your reputation.