Chapter 7: Doctor Referrals Are Decreasing – Here's What to Do

Leveraging Social Media & Online Reviews

Leveraging Social Media & Online Reviews

If you’re not fully leveraging social media and online reviews, you’re missing out on a massive patient acquisition opportunity.

1. Use Social Media to Build Trust & Awareness

Social media is word-of-mouth at scale. If your practice has an engaging social presence, patients will see it, follow you, and choose you over competitors.

What to Post on Social Media:

• Behind-the-scenes videos of your team & office
• Before & after photos of successful cases
• Fun patient moments & celebrations
• Testimonials from happy patients

The key? Be authentic, consistent, and engaging. The more people see and interact with your content, the more they’ll trust you when it’s time for treatment.

2. Maximize Online Reviews for More Referrals

Today, online reviews are the new word-of-mouth referrals. Before booking an appointment, most patients check Google reviews first.

How to get more 5-star reviews:

• Ask every happy patient to leave a review before they leave the office
• Make it easy – Send a direct link via text, or have a Poster on the wall or front desk with a QR code. (You can get a FREE QR code on Bitly.com)
• Respond to every review – Show that you care

A high number of positive reviews will make your practice the obvious choice when new patients are searching for orthodontic care.