Scroll-Stopping Creative
We produce it — hooks, video edits, images, and copy engineered for the feed. Your job is straightening teeth; ours is making thumbs stop.
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Social Media AdsParents don't search for braces — they scroll past them. Be the ad they stop on.
Social media marketing for orthodontists only counts if it books consults. We build and run Facebook and Instagram ads — creative, offers, targeting, lead forms — then route every lead the instant it comes in, straight into your practice software, ready to book.
We produce the creative. We run the ads. Consults land in your calendar.
"The days of relying on dentist referrals and shrinking margins are over. Control your own destiny. Own your patient acquisition. Direct-to-consumer ads work."
Direct-to-consumer social media ads aren't a nice-to-have for an orthodontic practice — they're the single biggest growth lever available. Almost nobody wakes up and Googles "braces near me." But the parents in your zip code are on Facebook and Instagram every single day, and the practice that shows up in that feed with the right offer starts the conversation before anyone searches.
This is the play our founder bet his own practice on. Dr. Tyler Coles practiced for 13 years and ran every dollar of his own marketing. Using social media ads for orthodontists — his own — he grew from 2 to 7 locations and built the largest private orthodontic practice in Arizona, with 80% of new patients coming from internet leads. Not dentist referrals. Not a bigger sign. Ads, offers, and a website built to convert.
Now the same system runs for our clients — paired with Google Ads to catch the searchers and SEO to own the map pack, so your practice controls its own patient flow at every stage.
Everything between "we should run ads" and a consult on your schedule — built, launched, and tuned by our team. See where it fits in the full service lineup.
We produce it — hooks, video edits, images, and copy engineered for the feed. Your job is straightening teeth; ours is making thumbs stop.
The ad is only half the ask. We craft consult offers that convert — the reason a parent books this week instead of "someday."
Demographic and geo targeting aimed at the households around your practice — moms of 8–14-year-olds and the growing wave of adult aligner patients.
Facebook ads for orthodontists to reach parents, Instagram ads for orthodontists to reach adults and teens — and TikTok where it fits your market.
Instant lead forms and chat flows that capture and qualify interest inside the platform — no clunky landing-page detours losing half your leads.
Every hook, image, and offer is tested against the last one. Winners scale, losers get cut, and your cost per consult keeps trending down.
Here's the dirty secret of orthodontic social media: most practices don't have an ads problem, they have a speed problem. A mom taps your ad between school pickup and dinner. If she isn't reached fast, that lead is gone — she's back to scrolling, and your ad dollars went with her.
That's why every lead our campaigns generate is routed the instant it comes in — straight to your front desk and into your practice software, with the consult ready to book on the spot. Fast forms, instant notifications, and booking wired into the tools your team already uses.
No clunky landing-page detours. No leads piling up in a dashboard you'll check on Friday. The moment of interest becomes a booked consult, not a missed one.
Both have a job. Only one of them fills chairs on purpose.
Organic orthodontic social media posts — team photos, patient celebrations, behind-the-scenes — make your practice feel human. When a parent checks your profile before booking, that feed closes the deal.
Paid social ads reach thousands of parents who have never heard of you, with an offer and a form attached. That's the difference between being liked and being booked — so we focus your budget where the ROI is.
We don't sell social media management à la carte, because ads alone aren't the system — ads plus search plus AI visibility is. The Growth Plan bundles your social ads management with Google Ads, SEO + AI visibility, and your website, from $2,000/month.
Stay the initial 3 months and your $10,000 website is free — no setup fees, month-to-month after that. Full transparency on the pricing page — no "book a call to find out" games.
Our free Ultimate Social Media Guide for Orthodontists covers platforms, creative, offers, and conversion in depth — the same playbook we run for clients.
Yes — when they're run as direct-response campaigns, not brand fluff. Parents and adult patients aren't searching for braces every day, but they're scrolling every day, and a strong offer in front of the right household starts treatment conversations that would never have happened otherwise. It's the same playbook our founder, Dr. Tyler Coles, used to grow his own practice from 2 to 7 locations into Arizona's largest private orthodontic practice, with 80% of new patients coming from internet leads rather than dentist referrals.
Ad spend is separate from our management fee and paid by you directly to the platforms, so every dollar goes toward reaching patients. The right budget depends on your market size, competition, and how many new starts you want — a single-location practice in a smaller market needs far less than a multi-location group in a metro. On your strategy call we'll map your market and recommend a starting budget, then scale it as the ROI proves out.
We do. Hooks, images, video edits, ad copy, and offers are produced by our team and tested continuously — you don't need to become a content creator to run winning ads. If you can share real photos and clips from your practice, even better: authentic creative usually outperforms stock, and we'll tell you exactly what to capture.
The instant a lead comes in, it's routed straight to your front desk and into your practice software — with the consult ready to book on the spot. Fast lead forms, in-platform qualification, instant notifications, and booking wired into the tools your team already uses, so interest turns into a scheduled consult instead of a missed call.
Social ads management is included in the OrthoBoost Growth Plan starting at $2,000/month — alongside Google Ads management, SEO + AI optimization, and your website. Ad spend is paid separately to the platforms, there are no setup fees, and it's month-to-month after an initial 3-month commitment. You also get a free $10,000 website with the 3-month plan. Details on the pricing page.
One call. We'll map your market, size your budget, and show you exactly what social ads and the full growth system would do for your practice.
Free $10,000 website with your 3-month plan