Own the moment a parent searches "orthodontist near me."
Google Ads for orthodontists is the fastest lever in patient acquisition: the second a parent types "braces near me" or "Invisalign cost," either your practice shows up — or your competitor's does. We build and manage campaigns that turn those high-intent searches into booked consults, run by the team behind Arizona's largest private orthodontic practice.
Included in the Growth Plan from $2,000/mo · Ad spend billed directly by Google — you own your account
Google advertising for orthodontic practices isn't about "getting your name out there." It's about being the answer at the exact moment someone is actively shopping for treatment.
Nobody googles "Invisalign cost" or "braces for my 12-year-old" for fun. These searches are raised hands — a family that has already decided to look for an orthodontist and is choosing which one to call. PPC for orthodontists puts your practice at the top of that page, in front of that family, tonight.
SEO is the long game — it compounds for months before it pays. Google Ads pays now: campaigns can drive calls and consult requests within days of launch. Run both and you get leads this week while your orthodontic SEO climbs the rankings behind it.
Your patients live within a short drive of your chair. We target the neighborhoods, zip codes, and drive-time radiuses around each of your locations — so your budget reaches families who can actually become patients, not clicks from three counties away.
Most orthodontist Google Ads management is either a DIY dashboard headache or a bloated agency retainer. Ours is neither. As part of our Google Ads service, you get end-to-end campaign management — strategy, build, landing pages, tracking, and relentless optimization — handled by a team that has spent years running paid search for real orthodontic practices.
We bid on the searches that become patients — and just as importantly, block the ones that don't. Continuous search-term audits and aggressive negative keyword lists keep job seekers, DIY-braces browsers, and tire kickers from eating your budget.
We design and build the landing pages your ads point to — matched to the ad, the offer, and the location — and they're included. Expensive clicks never get dumped on a generic homepage.
Every phone call and every form fill is tracked back to the keyword and ad that produced it. You'll know your cost per lead and cost per consult — not just your cost per click.
Two offices? Six? Each location gets its own targeting, budget, and landing pages, so a strong market never subsidizes a weak one and every office fills its own chairs.
Bids, budgets, ad copy tests, audience refinements — tuned continuously against real conversion data. Google advertising for orthodontic practices is never "set and forget"; the market moves, and your campaigns move with it.
Plain-English reports built around the numbers you actually care about: leads, consults, and cost per consult. No vanity-metric fog, no 40-page PDFs nobody reads.
Ad spend is billed directly by Google to your card — no markup, no pass-through, no mystery invoices. And the account is yours: if you ever leave, every campaign, keyword, and byte of history stays with you.
Here's the dirty secret of PPC for orthodontists: half of all ad budgets are wasted after the click — when a lead calls and hits voicemail, or fills out a form that sits until tomorrow. That family doesn't wait. They call the next practice on the page.
We build every campaign so the moment of interest becomes a booked consult — landing pages, forms, and calls wired straight into the tools your team already uses, so no click goes to waste. See the full growth system →
"I ran my own Google Ads for 13 years. I know exactly what a wasted click costs — because for years, they were my clicks and my money."
Dr. Tyler Coles practiced orthodontics for 13 years and ran his own campaigns the entire time — every keyword, every budget, every landing page. That playbook grew his practice from 2 to 7 locations into Arizona's largest private orthodontic practice, with 80% of new patients coming from internet leads instead of referrals. Then he sold it. Now that same playbook runs your campaigns.
Most agencies charge a separate PPC retainer on top of everything else. We just include it. The OrthoBoost Growth Plan starts at $2,000/mo and covers your entire acquisition system:
Ad spend paid separately, directly to Google. No setup fees; month-to-month after the initial 3-month commitment.
It depends on your market and how many chairs you want to fill. Most single-location practices get meaningful traction starting around $1,000–$2,500 per month in ad spend, with competitive metros running higher. Ad spend is billed directly by Google — you pay Google, not us — so every dollar goes into the auction. On your strategy call we'll size a budget to your market, your capacity, and your growth goals.
Google Ads management is included in the OrthoBoost Growth Plan starting at $2,000/month — alongside SEO + AI optimization, social media ads management, and a conversion-first website. There's no separate PPC fee and no percentage-of-spend markup. Your ad spend is paid directly to Google.
Fast — that's the point of paid search. Campaigns typically start generating calls and consult requests within the first days to weeks after launch, then keep improving as we optimize against real search-term and conversion data.
Yes. Every campaign points to conversion-optimized landing pages we design and build for your practice — matched to the ad, the offer, and the location — and they're included in your plan. Sending expensive clicks to a generic homepage is the fastest way to waste a budget, so we never do it.
Negative keyword discipline, mostly. We continuously audit your search terms and block irrelevant queries — job seekers, DIY braces, searches that will never become patients — before they drain your budget. Add tight geo-targeting around your actual locations and call + form tracking on every campaign, and every dollar gets tied to a real lead, not just a click.
One call. We'll map your market, your competitors' ads, and exactly what a managed Google Ads campaign would do for your practice.
Free $10,000 website with your 3-month plan
