Virtual events can be a great way to engage your audience, provide value, and grow your practice. Whether it’s a live Q&A session on Instagram or a detailed webinar about orthodontic treatments, virtual events allow you to interact directly with potential and current patients in real-time.
Live Q&A Sessions
Live Q&A sessions are an excellent way to build trust and transparency with your audience. You can host a live session on Instagram or Facebook to answer common orthodontic questions. For example, topics might include
“Is Invisalign right for me?”
“How do I care for my braces?”
“What’s the best age to start orthodontic treatment?”
How to Promote
Announce the event ahead of time with teaser posts and stories.
Create countdowns to build anticipation.
Encourage followers to submit questions ahead of time, so you can engage them during the session.
Webinars and Educational Workshops
Hosting webinars or online workshops allows you to go in-depth into specific topics. You can invite potential patients to learn more about your services in a structured format.
Ideas for Webinars
“Everything You Need to Know About Invisalign”
“How to Care for Your Braces: Tips and Tricks”
“How Orthodontics Can Improve Your Smile and Self-Confidence”
Promote the webinars on all your social channels, using paid ads or partnerships with influencers to extend your reach.