Orthodontic advertising is regulated by state dental boards, local governments, and professional associations. These regulations are designed to ensure that advertisements are truthful, not misleading, and in line with ethical standards. Violating these regulations can result in fines, legal penalties, or even loss of licensure.
Check State Regulations
Each state has its own rules regarding advertising for healthcare professionals. These regulations typically address how you can advertise your services, what claims you can make, and the language you can use. Before launching any advertising campaign—whether through social media or traditional media—make sure to familiarize yourself with your state’s advertising laws.
For example
Advertising fees: Many states require that any fee advertised must be clearly stated, and the services covered by the fee should be disclosed.
No guarantees or misleading claims: Advertising that promises guaranteed results (e.g., "100% guarantee of perfect teeth") is often prohibited.
Comply with Professional Standards
Orthodontists are also governed by the American Association of Orthodontists (AAO), which sets ethical guidelines for advertising and marketing. Ensure that your online presence follows these guidelines, including avoiding claims that cannot be substantiated by evidence and refraining from comparing your practice to competitors in an unfair manner.
Professionalism in Paid Advertising
Paid ads on social media must also comply with local and professional advertising regulations. Be mindful of any claims you make, and ensure that your ads are truthful and not deceptive. Misleading or exaggerated claims could result in a regulatory review or legal action.