Chapter 23: Beware of Selling to a DSO
Why Selling to a DSO Isn’t Worth It
Why Selling to a DSO Isn’t Worth It
Selling to a DSO might seem like an easy exit, but it comes with serious consequences.
- Processes and decisions move painfully slow—what took you a day to decide now takes weeks or months.
- Marketing collapses, leading to fewer patients, lower revenue, and broken financial promises.
- Office culture deteriorates, with high turnover, disengaged staff, and unhappy patients.
Unless you are ready to retire and walk away completely, selling to a DSO is not the right move. If you’re still passionate about your practice and want to maintain control, quality, and profitability, keeping ownership is the best decision for long-term success.
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