Chapter 4: The `Work Less, Get Paid More` Attitude – Why It Fails

Post-COVID Shift: Human Interaction is Key

Post-COVID Shift: Human Interaction is Key

The pandemic changed the way people view service industries, including orthodontics. During COVID, virtual consults and remote monitoring became popular, but now that life is back to normal, patients crave real human connection more than ever.

People Value In-Person Experiences More Than Before

During the pandemic, people were forced to do everything online—work, school, socializing, and even healthcare. Now, they appreciate in-person interactions more than ever.

Many patients, especially parents, don’t feel comfortable relying solely on virtual tools for something as personal and expensive as orthodontic care.

• They want to look their doctor in the eye
• They want to ask questions in real-time
• They want to feel like their provider is invested in them

Remote Monitoring Can Be a Turnoff

Some orthodontists have tried to reduce chair time by pushing patients toward virtual check-ins and remote monitoring technology. While this might sound efficient, the reality is:

• Patients feel disconnected from their treatment
• They get confused about their progress
• It increases treatment time and frustration

I’ve found that when patients come into the office regularly, they feel more engaged in their treatment and trust the process more. Remote monitoring might seem like a convenience, but it can actually hurt patient satisfaction and slow down results.

A Hands-On Approach Builds Stronger Relationships

Your relationship with a patient isn’t just about straightening their teeth—it’s about trust, connection, and confidence.

The more you show up and engage with patients, the more likely they are to:

• Follow through with treatment recommendations
• Refer friends and family
• Stay loyal to your practice for future treatments

When you take the time to be present, ask questions, and show you care, patients remember that—and they tell others.