Now that you have data on your market, you need to define your ideal patient. While anyone who needs braces is a potential patient, you can’t effectively market to everyone—you need to narrow your focus.
Your ideal patient should be:
Age-appropriate: Most orthodontic patients are kids, teens, or young adults.
In the right income bracket: Can their family afford orthodontic treatment?
Located within a reasonable distance: Most patients won’t drive more than 20-30 minutes for treatment.
A good fit for your practice philosophy: If you focus on braces over Invisalign, attract families who prefer affordable, reliable treatment.
Once you define your ideal patient, tailor your marketing, office experience, and pricing to match their needs.