When presenting treatment options, it’s important to guide patients and parents toward the best decision for them. While Invisalign may seem appealing at first, most families appreciate the benefits of braces when they understand them.
How to Educate
Explain Why Braces Are More Reliable: Many parents assume that newer technology = better results. However, it’s important to explain that braces remain the gold standard for a reason. How to frame the conversation: “Braces are the most reliable way to straighten teeth because they don’t require daily responsibility from the patient. We control the process, which leads to faster, more predictable results with fewer complications.”
Address Cost Concerns Upfront: If a parent is on the fence about treatment, cost is likely their biggest concern. Instead of avoiding the topic, address it head-on. How to frame the conversation: “We understand that cost is a big factor in treatment decisions. Braces allow us to provide a high-quality, effective treatment at a lower cost compared to Invisalign, making them a great option for families who want the best value.”
Use Simple, Relatable Comparisons: Most patients (especially teens) don’t think about long-term consequences. They need simple, relatable explanations that make the benefits of braces clear. Example comparison: “Braces are like having a personal trainer moving your teeth into place, while Invisalign is like going to the gym alone—you have to put in the effort every day for it to work. Braces do the work for you.”
Keep It Positive—Not Anti-Invisalign: Rather than bashing Invisalign, focus on why braces are a better choice for most families. Patients respond better to positive framing rather than negative selling. Do say: “Braces are the most predictable way to straighten teeth.” “With braces, we handle everything for you—no lost trays or compliance worries.” “Braces work for every case, no matter how complex.” Don’t say: “Invisalign doesn’t work.” “You’ll regret choosing Invisalign.” “Clear aligners are a waste of money.” The goal is to guide patients toward the right choice without making them feel pressured.
Choosing between braces and Invisalign is one of the biggest business decisions an orthodontist will make. While clear aligners may seem attractive at first, the reality is that braces remain the most efficient, predictable, and profitable treatment choice for most practices.
By focusing on braces, I’ve been able to:
Offer a more affordable option for families, increasing case acceptance.
Avoid the compliance headaches of Invisalign.
Shorten treatment times with a more predictable system.
Create a more efficient, profitable business model.