Chapter 20: How to Get More Google Reviews

Automating & Incentivizing the Review Process

Instead of relying on staff to manually ask for reviews, automate the process so it happens consistently without extra effort.

The best time to ask for a review is immediately after a positive experience in your office. Set up an automated system that:

Sends a text message right after an appointment with a direct review link.
Sends a follow-up email if they don’t leave a review after the first request.
Uses personalized language—patients are more likely to respond if it feels like a real message, not an automated one.

Text reviews are great, but video testimonials are even more powerful. They add a human touch and can be used for:

How to ask for a video review:

After a patient gets their braces off, say:
“You look amazing! Would you mind doing a quick 15-second video about your experience?”
If they agree, film it immediately on an office phone.
Post it on Google, Instagram, Facebook, and TikTok for maximum exposure.

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