Getting Started
Welcome to the Ultimate Social Media Guide For Orthodontists! This comprehensive guide will walk you through everything you need to know about using social media effectively to grow your orthodontic practice. Use the table of contents on the left to navigate through different chapters and sections.
How to Use This Guide
Start with the introduction to understand the fundamentals of social media marketing
Progress through each platform and strategy step-by-step
Apply the techniques as you learn them to grow your social media presence
Use the navigation menu to focus on specific platforms or objectives
What is Social Media Marketing?
Social media marketing is a powerful way to connect with your ideal audience on platforms like Instagram, Facebook, TikTok, and LinkedIn. For orthodontists, these platforms are an incredible opportunity to reach prospective patients, showcase your expertise, and build a loyal community around your brand. With billions of active users on social media every day, these platforms offer orthodontic practices the chance to engage with people where they spend the majority of their online time.
Social media helps orthodontists share relatable, engaging content about their services, such as braces, Invisalign, and patient success stories. Unlike traditional advertising methods, social media lets you interact directly with your audience, build relationships, and foster trust—all while staying top-of-mind for your community.
Why Social Media is Important for Orthodontists
In today's digital-first world, most people begin their journey toward orthodontic care by researching online. Social media is often where prospective patients and their families go for inspiration, recommendations, and information about orthodontists. A strong social media presence helps orthodontic practices build credibility and attract attention, making it easier for potential patients to choose you over competitors.
Orthodontic practices face tough competition, and the practices that connect with their audiences effectively online will have an edge. Social media allows you to share what makes your practice unique, educate your audience, and establish yourself as the go-to expert in your area. Without a well-thought-out social media strategy, your practice may miss out on countless engagement opportunities and referrals.
How Social Media Helps Attract New Patients and Build Trust
Social media provides orthodontists with several key benefits to attract new patients and nurture long-term relationships
Authentic Engagement: Social media is all about creating connections. By sharing real stories, answering questions, and reacting to comments, you humanize your practice and make it approachable for potential patients.
Showcasing Expertise: Use platforms like Instagram or TikTok to provide tips, share before-and-after photos, and post behind-the-scenes content. This helps build trust and positions your practice as an authority in the field.
Targeted Reach: Social media ads and organic content allow you to target specific demographics, interests, and locations. This ensures your practice gains visibility with local families, teens, and adults considering orthodontic treatment.
Positive Word of Mouth: Encourage satisfied patients to share their success stories and tag your practice online. Social proof in the form of glowing reviews and testimonials helps cement your reputation in the community.
Building a Community: Sharing educational and entertaining content fosters a sense of community around your practice. This not only attracts new followers but also encourages referrals from loyal patients.
Social media is a must-have tool for orthodontists to grow their online presence, build trust with prospective patients, and maintain strong relationships with existing ones. A thoughtful strategy will allow your practice to shine in a competitive landscape and ensure sustainable growth over time.
Who is This Guide For?
Who is This Guide For?
New Orthodontic Practices Looking to Build an Online Presence
Starting a new orthodontic practice is exciting, but building awareness and trust takes time. Social media can fast-track this process by showcasing your expertise and personality while connecting with your local community. This guide will help you create a strategy that draws in patients and establishes your practice as a trusted name online.
Established Practices Aiming to Increase Engagement
Even if your practice is well-established, staying competitive means continually engaging with both new and existing patients. Social media provides a direct way to connect with your audience, strengthen relationships, and encourage word-of-mouth referrals. This guide will walk you through refreshing your social media strategy so you can maintain a strong presence and keep growing.
About Dr. Tyler Coles
About Dr. Tyler Coles
Dr. Tyler Coles is a distinguished figure in the field of orthodontics, whose expertise in marketing has significantly shaped his professional journey. Graduating with distinction from Creighton University School of Dentistry, where he was at the top of his class, Dr. Coles has combined his dental education with a strong foundation in marketing. At the beginning of his Orthodontic career he collaborated and worked with renowned marketing teams such as Nike, Adidas, Heineken, and the Golden State Warriors. Spending hundreds of thousands of dollars on marketing courses and mentorships he has been able to successfully transform Premier Orthodontics into one of the largest private practices in the country.
Under the mentorship of Dr. Dustin Burleson, Dr. Coles honed his marketing skills and subsequently earned certification from Infusionsoft. With these tools and strategies he was able to boost the growth of his practice from 2 to 7 locations in just five years. This impressive expansion is largely attributed to Dr. Coles's innovative marketing strategies, with approximately 90% of new patients being acquired through digital channels. His approach emphasizes the importance of an effective online presence and targeted marketing campaigns in attracting and retaining patients.
Since joining his brother's practice in 2012, Dr. Coles has played a pivotal role in growing the business to seven locations, positively impacting over 20,000 patients across Arizona. His vision for Premier Orthodontics extends beyond mere numbers; it reflects his commitment to transforming lives through exceptional dental care coupled with strategic marketing. With a clear understanding of market dynamics and patient needs, Dr. Tyler Coles continues to set a benchmark in the orthodontic field, demonstrating how effective marketing can drive practice growth and enhance patient experiences. One of his greatest achievements has been the ability to help over 250 other orthodontists expand their practice by using digital marketing.